Case studies that turn product friction into

clearer growth paths.

A closer look at UX audits, conversion-focused redesigns, and product strategy work across onboarding, paywalls, core flows, and retention journeys.

From under-monetized to $121K+ revenue

Redesigned the app around activation, repeat listening, playlists, and subscription growth.

Onboarding

Paywall Strategy

Product Design

Finding upgrade moments

Audited the audio flow to uncover where premium value could feel more natural.

Onboarding

Paywall Strategy

Product Design

Finding upgrade moments

Audited the audio flow to uncover where premium value could feel more natural.

Onboarding

Paywall Strategy

Product Design

From scattered tasks to daily planning

Redesigned task capture, planning, priorities, and habit-building into one clearer system.

Onboarding

Paywall Strategy

Product Design

Helping users see value before the trial ask

Audited and recommended an onboarding flow to help users see their personalized plan before the paywall.

Onboarding

Paywall Strategy

Product Design

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